Robert Mondavi asked us to create introductory presentation materials for a new direct mail “wine club.” The program’s objective was to create ambassadors for the eleven winery estates that comprise Robert Mondavi. A selection of different wines from individual estates would be introduced to members through quarterly shipments of three to five bottles.

We named this program “ensemble” to symbolize both the collection of wines sent each quarter and the group of wine enthusiasts that would meet to interact at Mondavi wine and food events.

The logo is consistent with the Robert Mondavi brand essence — handsome and sophisticated in an understated manner.