Mr. Freeze Freezer Bars is a product with seasonal appeal in a category that survives on short-term promotional shelving. The design challenge was to create a premium box that would emerge from the competitive clutter and appeal to both children and mothers as a fun summer refreshment.

The product name, Mr. Freeze, allowed us a unique opportunity to personify the product by creating a mascot with a spirited personality. Our animated illustration of the snowman infuses the package with playful energy.