CocoKids offers comprehensive services to educate, encourage and support parents and caregivers in providing a safe, nurturing and learning-focused environment for children in their care. CocoKids commissioned KenCreative to conduct a brand study and naming exercise to develop new brand standards, a logo design and collateral that reflect CocoKids’ approachability and expertise while also underscoring their position as the go-to experts on all matters related to child care and early childhood education in Contra Costa County and beyond.

KenCreative based their design for the new logo and branding standards on statements about the brand’s values, mission, and vision developed together with CocoKids’ employees. To convey the brand’s friendly and welcoming personality, our team created a palette of vibrant, contemporary colors and a new typographic system. The new logo incorporates these elements with a graphic symbolizing CocoKids and the children, parents and child care providers they serve embracing each other in a circle of care and support.