As part of KenCreative’s brand positioning project for Black Diamond Brewery, our studio created a series of names, product logos and packaging to highlight the uniqueness of each beer’s flavor.

Free Style Belgian Blonde is an easy-drinking beer with a name that implies the easy lifestyle. The logo incorporates a splattered texture effect to give it a sense of movement. A cool color palette and inspirational package imagery likewise create a compelling image that “pops” on shelf.