As a nonprofit that provides life-changing services to at-risk seniors and mentally ill adults in Alameda County, BACS needed a reliable, effective way to widen its reach and spread its message. After redesigning the BACS logo, the KenCreative team crafted brand standards, providing a consistent style for photography, typography, and color usage. These standards established an approachable, legible, and contemporary look and feel that serves as an overarching aesthetic for all BACS’ programs. Next, KenCreative designed new program icons, which enable each program to maintain its individuality.

Lastly, the KenCreative team brought the new branding elements together — the new logo, brand standards, and program icons — to design a folder and a series of trifold and bifold brochure templates for BACS to customize in-house. By creating easy-to-edit, eye-catching marketing templates, KenCreative provided BACS with long-term, cost-effective solutions for multiple marketing needs.