Pepsi Playparks, the 1992 in-store promotion we designed with Pepsi included sell-in materials, in-store displays, and a contest that raised $2 million dollars for Northern California municipal parks.
Ken’s team created the first-ever vinyl wrapped bus in 1992 for Crystal Pepsi. This concept was quite controversial in that it commercialized public transportation. Pepsi was quite happy with the PR it generated — both good and bad. In addition that year Ken’s team designed for Pepsi the first ever Holiday Ice Rink at San Francisco’s Embarcadero Center.