Jelly Belly Candy Company

Jelly Belly
The J.B. line consisted of three items packaged by the Herma Goelitz Candy Company for supermarket distribution. We designed “cool, hot, and sour” characters to act as mascots for each product. Without advertising support, the J.B. line stood out on the cluttered candy aisle with impactful packaging. The field of white boxes with colorful graphics was overwhelmingly accepted by young teens.