Club One Fitness Member Packet & Inserts

Club One Fitness collateral
Club One is a full-service fitness club targeting men and women, aged 35+, who are conscious of their wellness, health and fitness. In addition to a logo redesign, we developed a thorough visual communication system. The system includes: specific typefaces and copy styles that reflect the clubs’ personality, color palette that distinguish service areas, patterns and textures for depth, and photography that reflects their member base.