Cal Alumni Association

Cal Alumni logo
KenCreative designed the new Cal Alumni Association’s logo to further reflect the association’s longstanding commitment to the University and its alumni. The logo features an angled side-view silhouette of the Sather Tower — a highly representative symbol of the Berkeley campus. The tower is rendered in the signature blue and gold shared by the Cal Alumni Association and UC Berkeley. The type is set in University — the same clean and classic typeface used by the University in its own branding.